After some delays, BrandScience Podcast has launched. As they say, good things are worth waiting for and we’d like to think that is definitely the case here.
And because we are all very visual, you can see the YouTube edition here
BrandScience Podcast is written and hosted by yours truly. I’m a Toronto area broadcaster and media creator. My career started out almost 40 years ago as a copywriter in Kapuskasing, Ontario. From there I went on to write and perform in thousands of commercials and on air performance pieces. That led to 8 years teaching others how to do the same at the media arts program at Humber College. And from there I opened a media production house in 1998 called Ontrack Communications Inc.
Inside Ontrack’s RadioRadio studio, I’ve created a program to assist others with pursuing their goal of creating podcasts that are worth committing time towards. Let’s face it, there are a lot of podcasts out there. Creating a podcast in 2021 is the equivalent of standing in front of Times Square in New York shouting at passers by through a tin can. You need a strategy and some steadfast direction on not only creating a quality podcast, but branding, distributing and marketing said podcast.
The Kick Off
The BrandScience Podcast kicks off with interviews with three influential people in the marketing and entertainment realm. Episode 1 features renowned author, Catharine Arnold. She wrote “Pandemic 1918” in 2018 and her book has shed a lot of light on how we all perceive the current pandemic.
Episode 2 features online entrepreneur and brand shaper, Dennis Garces. He discusses online trolls and how the internet can be used for both good and evil in the age of social media.
Episode 3 talks to Tony Daniels. I’ve known Tony for over 30 years and watched him grow into one of the most sought after voices in radio, television and film. He is one of the imaging voices of CBC radio and TV as well as the voice of thousands of animated cartoons and commercials.
Have a Great Idea?
If you have a podcast idea and would like some help bringing it to the light of day, call or click and tell me what you’d like to do. Podcasts are a powerful new medium for influence and expression and I’m excited to be part of a process that helps bring a fresh new voice to the surface.